Frederick Swanston supports the launch of new website for its strategic partner North Point Hospitality Group, a hotel development company

ATLANTA, GA (March 30, 2016) – Frederick Swanston, an award-winning creative agency based in Atlanta, is proud to support the launch of a successful website redesign for North Point Hospitality Group Inc., a leading hotel development and operations company in the Southeast, owning and operating seven Hilton- and Marriot- branded hotels. With several new hotels under development, the hospitality company identified Frederick Swanston as a strategic partner to help elevate its brand.

“We always strive to be in the best markets with the best brands and feel that having a seamless website that reflects this mission supports our core philosophy,” said Gina Peper, vice president of sales and marketing, North Point Hospitality Group. “The website was designed and developed to reflect North Point Hospitality Group’s mission to grow and develop upscale hotels in markets that have high barriers to entry. With this, the new site offers the most current information and details for our clients and development partners, and we are pleased to announce its successful launch.”

“The new focus on North Point Hospitality Group’s website brings existing solutions and expertise to the forefront, encouraging deeper navigation into the site. This new architecture and responsive website design allows the company to optimize its user experience from beginning to end, as well as differentiate the brand experience from its competitors,” said Caudill Miller, digital creative director, Frederick Swanston. “We’ve been a part of North Point Hospitality Group’s evolution as a growing company and we’re looking forward to our continued partnership.”

Frederick Swanston is a full-service advertising agency with capabilities in creative, brand development, media strategy and placement, web development, interactive, direct marketing and research. Founded in Atlanta in 1999, Frederick Swanston was built on a unique and simple philosophy: The best creative results when the people who know the brand best work in direct collaboration with the creative strategists responsible for that work. For more information contact 770-642-7900 or email [email protected].

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About North Point Hospitality
Based in Atlanta, GA, North Point Hospitality Group is an award-winning hotel development and operations company. The company was most recently named Developer of the Year by the Homewood Suites by Hilton brand for the Homewood Suites by Hilton Savannah Historic District/Riverfront project. In addition, North Point and its affiliate companies have developed 35 hotels from the ground up with a total investment over $400 million. Currently the company owns and operates seven Hilton and Marriott branded hotels in the Southeast with an additional nine hotels either under construction or in active development.

About Frederick Swanston
Frederick Swanston is a creative agency led by a senior team of strategists who provide exceptional client service and award-winning work. Frederick Swanston offers integrated marketing solutions with the best creative that drive businesses forward. The agency has capabilities in advertising, brand development, media strategy and placement, web development, digital, direct marketing and research. For more information visit frederickswanston.com.