The Benefits of an Independent Agency

By Advertising

It’s old news that major advertising conglomerates Omnicom and Publicis announced their plan to join forces creating the world’s largest advertising network. Now with so many agencies falling under one management group it’s important to evaluate the advantages and disadvantages of being a part of that now unexclusive network. Better yet, let’s breakdown why it’s important not to be glamoured by all the bells and whistles. Read More