Digital to Pass Local Ad Spend

By Digital No Comments

I don’t think anyone would be surprised by this news by now, but the spend on digital ads is projected to pass traditional ads in U.S. local markets by 2018.

Personally, I’m surprised spend on digital won’t pass traditional spend in local markets before then. I’m sure there are some outliers that will keep it from escalating faster, but it seems like everyone is going to digital.

We’ve seen a big jump in digital spend for almost all of our clients: national and local. It will be interesting to see the progression, and if AdAge updates their projections in a few months.

Read the full article over on AdAge.

InVision Launches Inspect

By Digital No Comments

We love InVision here at FredSwan. It’s a core part of our workflow already. Now that they’ve launched the Inspect beta, we’re completely stoked.

The best part is we have a few projects that just kicked off so we can really test it out in the next few weeks. Checkout Inspect for yourself and stay tuned!

Inspect on InVision

Penguin 4.0 is Now Running Google

By Digital No Comments

You may have missed it this week, but the big news from Google was that they started using Penguin 4.0 for their core search algorithm. It’s real-time and more granular. What’s that mean? We at Frederick Swanston will keep creating amazing, compelling websites, but there are a few things we’ll have to keep in mind as the days pass and everyone figures out how the algorithm works.

See the full post on Google’s Webmaster blog here:

Cullman Regional Brand and Campaign

By Branding, Digital

We just finished launching a new brand and campaign for one of our newest clients, Cullman Regional Medical Center. They are a great client and we had a great time concepting their new brand, pre-and-post-production for the television spots, and developing the website. We’re still in the midsts of the social campaign #CullmanHealthy, so you can follow along online, but feel free to check out the work on our portfolio.

Link Bait Round-Up

By Digital No Comments

I don’t know how often I’ll do this but I end up finding a lot of stuff around the web while working on projects late at night and I feel invasive email cool stuff to my colleagues every thirty minutes when they’re trying to Netflix or chill. So, hopefully, this will become something that is useful for the crew at Frederick Swanston and anyone else who is interested.

Using Sublime Text and Trello
I’ve only done some very preliminary digging, and this repository looks old, but I’m still curious how it to integrate Sublime Text with Trello. Drafts on iOS has really spoiled me to have a central location for text entry. I’ve done a little bit of research on using nvALT for this, but haven’t been able to find as much support as with Sublime Text

LABS Cutout
Focus Lab’s Work on InVision LABS Identity
*being a huge InVision fan doesn’t have much to do with this

View in Browser Package for Sublime

$10 Engineer Prints Courtesy of Photojojo
Who doesn’t love Photojojo? And to make themselves even cooler, they have a $10 off code to get a 3×4 foot black & white print with Engineer Prints. I think it’s a great deal.

Digital Primer: Markdown

By Digital, Digital Primer No Comments

We’ve started to change things up at Frederick Swanston and there have been some things that a few people at FredSwan and client-side have had some questions about lately. Enough so that I thought it would be worth the effort to give a little insight into a few things we do, why we do them, and try to write up some reference guides on things that might be new to some people.

And the idea of Digital Primer was born.

On today’s episode of Digital Primer, I want to talk about Markdown.

Read More