Category

Advertising

Fundraising for a Heart Transplant

By | Advertising, Healthcare | No Comments

Last week we celebrated. We celebrated with colleagues, vendors, friends and clients. We celebrated because Mallory Kate received her life-saving heart transplant on December 7, 2014 and we hosted a successful fundraising event at Jekyll Brewery just two days later. We called upon our community of artists and art directors who graciously provided amazing works for a silent auction. Clients stepped up and offered one-of-a-kind vacation experiences for a live auction. Spouses provided entertainment (both on and off stage). And FredSwan employees and friends tirelessly prepped for an evening of amazing music, brews and fun. Read More

The Benefits of an Independent Agency

By | Advertising | No Comments

It’s old news that major advertising conglomerates Omnicom and Publicis announced their plan to join forces creating the world’s largest advertising network. Now with so many agencies falling under one management group it’s important to evaluate the advantages and disadvantages of being a part of that now unexclusive network. Better yet, let’s breakdown why it’s important not to be glamoured by all the bells and whistles. Read More