Sites are evaluated by examining a sample of pages from the site. Depending on how many violations of the Better Ads Standards are found, the site will be evaluated as having a status of Passing, Warning, or Failing. The evaluation status of sites can be accessed via the Ad Experience Report API. Site owners can also see more detailed results, such as the specific violations of the Better Ads Standards that were found, via the Ad Experience Report in Google’s Search Console. From the Report site owners can also request that their site be re-reviewed after they have addressed the non-compliant ad experiences.
This is a welcome change. Any web page that automatically plays music, a video with the sound on, or otherwise invades my personal space shouldn’t be on the web, as far as I’m concerned. That being said, I do work in advertising and make money from digital ad placements. I think the digital ad experience should enhance a user’s visit to a website, not take away from it. I’m glad to see Google moving this direction.