I’ve always had a healthy obsession with Disney Imagineers, so seeing a project like this outside of the shadow of The Mouse gets me super excited. Given the trend for consumers has shifted towards experiences, I wish more brands would create experiences like this. Yes, it’s Google. Yes, they have a ton of money. Yes, it was for CES, which is a big deal. I do think there’s something to take away from the general production of this idea for smaller brands. I hope we see more experiences like this pop up in the future.