The Whole Wide World in VR – Google Announces Google Earth VR

By Digital

Who doesn’t love Google Earth? So why wouldn’t anyone be super excited about Google Earth in virtual reality? We’ve been using Google Cardboard, have started designing environments in Unity 3D, been taking 360° photographs with our RICOH Theta, and experimenting overall with immersive brand experiences. However, we don’t have an HTC Vive…yet.

After seeing the Google Earth VR experience, I think that may change soon.

Read the whole post over on Google’s blog.

Big News from Amazon Web Services

By Digital

Amazon Web Services, AWS, made a pretty huge announcement this week: Amazon QuickSight is now generally available for all customers. We’ve been developing our own analytics interfaces for reports, whether they be analytics, MySQL, or other forms of data, and there hasn’t really been a great solution to bring everything together into one place. It may only be a few hours since AWS made the announcement, but we’re really excited to be able to dive all the way into Amazon QuickSight to build out some dashboards that have been in our queue for a while.

And that’s not even the biggest news from this announcement. Check out the new TLD AWS scored for the QuickSight landing page:


Using the REST API & WordPress

By Digital

The REST API is finally integrated into WordPress’ core, but there’s still some mystery as to how to fully take advantage of it in real world projects (not just cool portfolio pieces). In this article, we’ll go over why the REST API an amazing new feature for projects. Check it out!

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Digital to Pass Local Ad Spend

By Digital No Comments

I don’t think anyone would be surprised by this news by now, but the spend on digital ads is projected to pass traditional ads in U.S. local markets by 2018.

Personally, I’m surprised spend on digital won’t pass traditional spend in local markets before then. I’m sure there are some outliers that will keep it from escalating faster, but it seems like everyone is going to digital.

We’ve seen a big jump in digital spend for almost all of our clients: national and local. It will be interesting to see the progression, and if AdAge updates their projections in a few months.

Read the full article over on AdAge.

InVision Launches Inspect

By Digital No Comments

We love InVision here at FredSwan. It’s a core part of our workflow already. Now that they’ve launched the Inspect beta, we’re completely stoked.

The best part is we have a few projects that just kicked off so we can really test it out in the next few weeks. Checkout Inspect for yourself and stay tuned!

Inspect on InVision

Penguin 4.0 is Now Running Google

By Digital No Comments

You may have missed it this week, but the big news from Google was that they started using Penguin 4.0 for their core search algorithm. It’s real-time and more granular. What’s that mean? We at Frederick Swanston will keep creating amazing, compelling websites, but there are a few things we’ll have to keep in mind as the days pass and everyone figures out how the algorithm works.

See the full post on Google’s Webmaster blog here: