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soccer Archives - Caudill Miller

The Brand Value of Team USA

By Branding

As a soccer fan and former college player, it’s been thrilling to watch the country unite together in support of Team USA and their journey to Brazil for the 2014 World Cup. Those who once knew nothing about soccer are suddenly experts in hamstring injuries, corner kicks and far-post runs. Dempsey, Bradley and Howard are now almost household names. And it all got me thinking about the raise in value for Team USA’s brand. Read More