All Posts By

caudill

Fundraising for a Heart Transplant

By Advertising, Healthcare

Last week we celebrated. We celebrated with colleagues, vendors, friends and clients. We celebrated because Mallory Kate received her life-saving heart transplant on December 7, 2014 and we hosted a successful fundraising event at Jekyll Brewery just two days later. We called upon our community of artists and art directors who graciously provided amazing works for a silent auction. Clients stepped up and offered one-of-a-kind vacation experiences for a live auction. Spouses provided entertainment (both on and off stage). And FredSwan employees and friends tirelessly prepped for an evening of amazing music, brews and fun. Read More

When You Follow Your Heart

By Healthcare

At Frederick Swanston we like to think of ourselves as more than just an advertising agency. The agency employees, our clients and our vendors are truly a family. And right now one of our family members is in need. Associate Creative Director, Dustin Hall, and his wife Jessica have started down a life-long journey with their youngest daughter, Mallory. Two-year old Mallory’s heart is too big for her tiny body. She will likely need three heart transplants over the span of her life and with each transplant comes a series of obstacles from health-related concerns to financial obligations.

Right now Mallory sits patiently at CHOA Egleston in Atlanta, awaiting the call that will give her a chance for a normal life. Until then, she will remain a resident of the hospital. The length of her hospital stay will be determined by a complicated algorithm prioritizing other children in need, blood types, health issues and, most importantly, organ availability. Mallory’s condition is so severe that she is listed as 1A, which is the most urgent listing for a transplant. Still, the average wait time for a new heart ranges anywhere from three months to a year. That is a year of hospital living, a year of parents dividing their time between their heartbroken angel and their energetic, older daughter Madison. That is a year of deductibles, copays and some uninsurable expenses. That is a year of both parents somehow maintaining their full-time jobs in order to make ends meet, while also staying day and night with Mallory in the hospital and Madison at home.

The FredSwan family is asking for your help. Our goal for Mallory is to garner 100,000 prayers, 100,000 shares and 100,000 dollars. We need prayers for health, courage and strength, shares on social media to raise awareness about the importance of organ donation and $100,000 to help cover a lifetime of transplant-related expenses for Mallory.

Watch Mallory’s story here to learn how you can do more.

http://cotaformalloryh.com/ #FollowHerHeart

The Brand Value of Team USA

By Branding

As a soccer fan and former college player, it’s been thrilling to watch the country unite together in support of Team USA and their journey to Brazil for the 2014 World Cup. Those who once knew nothing about soccer are suddenly experts in hamstring injuries, corner kicks and far-post runs. Dempsey, Bradley and Howard are now almost household names. And it all got me thinking about the raise in value for Team USA’s brand. Read More

Innovation in Atlanta

By Technology

On an incredibly brisk early spring morning, I ventured out to my first ever TAG (Technology Association of Georgia) event. Much like NASCAR starting their season off with their signature event, The Daytona 500, this association starts their season with their grandest event: Georgia Technology Summit. This event also showcases the 2014 Top 40 Innovative Technology Companies in Georgia. As a Biz Dev guy, I was looking forward to some solid networking with a host of talented companies, many of whom are in our own backyard, Alpharetta, GA. However, it was the Keynote speaker I was really interested in: Ted Turner. Ever since I read his bio about 20 years ago, I was enamored with Ted; the maverick, renegade, entrepreneur, media pioneer, adventurer, philanthropist, staunch environmentalist, technology innovator and tight-lipped badass. Read More

The Benefits of an Independent Agency

By Advertising

It’s old news that major advertising conglomerates Omnicom and Publicis announced their plan to join forces creating the world’s largest advertising network. Now with so many agencies falling under one management group it’s important to evaluate the advantages and disadvantages of being a part of that now unexclusive network. Better yet, let’s breakdown why it’s important not to be glamoured by all the bells and whistles. Read More